Requirements:
A comprehensive media plan presented to Beautiful You Medical Spa, in Lexington, KY. Tasked with establishing objectives, writing audience personas, choosing messaging and channels, and creating a budget, my team created a written media plan and a slide deck to pitch our media plan to the client. After great presentations from multiple groups, the client chose our media plan.
Primary skills used during this project: Research, Media Planning, Presentation
Constraints:
The existing brand and customer base of the client resulted in customer-focused design based on research of the current audience.
Decisions:
Deciding to make the unique selling proposition, "Putting your trust in our hands - enhancing natural beauty one service as a time" came from the client's passion for enhancement instead of overtreatment.
