Theoretical Design
Requirements:
A lifestyle skate brand based on a number, an acronym, or a word in any language other than English. Specific assets were a brand board, skateboard design, toy skateboard and package mockup, and lifestyle brand merchandise.
Primary skills used during this project: Graphic Design, Branding, Photo Collage
Constraints:
Inspiration requirements for board design.
Working to create a foundational brand that would remain cohesive and yet expand into a variety of fear-based designs.
Decisions:
Organizing a photo collage for the background was an intentional design decisions to create a more 'grunge' feel that would appeal more to the intended audience.
The merchandise was chosen to represent items that would fit a skating lifestyle and simple designs that would add to their sense of style.
