SKILLS- Research, Design, Leadership
The project parameters were to develop a brand blueprint for the prebiotic soda brand Olipop with the goal to grow Olipop’s U.S. online or in-store retail sales by 10% in 2025. In addition to contributing to the content, I also assumed the role of team lead, organizing assignments and compiling and submitting our information. The campaign proposal was presented through use of a slide deck.
