Theoretical Design
Requirements:
The project parameters were to develop a brand blueprint for the prebiotic soda brand Olipop with the goal to grow Olipop’s U.S. online or in-store retail sales by 10% in 2025. In addition to contributing to the content, I also assumed the role of team lead, organizing assignments and compiling and submitting our information. The campaign proposal was presented through use of a slide deck.
Primary skills used during this project: Research, Design, Leadership
Constraints:
The research available to us was secondary and through MRI data, so we were not able to do primary target research for this project.
Decisions:
We decided to recommend moving into an older market to promote longevity and greater awareness for the brand.
Utilizing video and podcast spending to reach the current audience in strong niches.
