National Student Advertising Conference (NSAC) for sponsor, Tide
Requirements:
The brief from the sponsor indicated a desire to drive conversion to 75% of loads to cold by 2030, focusing on those 35 and under.
My role in campaign creation focused on page layout design, user personas, and video creation. For the competition, I was a presenter and helped create the slide deck presentation.
Primary skills used during this presentation: Design, Leadership, Presentation
Constraints:
Creating a fully developed and cohesive campaign in 15 weeks.
Working within presentation guidelines to fully explain and showcase the breadth of the campaign. We worked to create a mascot costume that could travel to the presentation and worked the 'Yeti" into our script for memorability.
Decisions:
Introducing a playful mascot will help engage audiences about an everyday monotonous habit switch. The 'Yeti' helps our message stand out in saturated markets.
The mascot featured in all mediums of promotion ensures consistency and the repetition ties him and the mission of cold water washing to Tide's brand.
Below are the video assets I assisted in storyboarding, organizing, and editing.
We placed 2nd in the 2024 NSAC district competition. I was also awarded the best team presenter award.
