National Student Advertising Conference (NSAC) for sponsor, Tide
SKILLS- Design, Leadership, Presentation
The brief from the sponsor indicated a desire to drive conversion to 75% of loads to cold by 2030, focusing on those 35 and under.
My role in campaign creation focused on page layout design, user personas, and video creation. For the competition, I was a presenter and helped create the slide deck presentation.
We placed 2nd in the 2024 NSAC district competition. I was also awarded the best team presenter award.
