Theoretical Design
Requirements:
Visually rebrand a small Etsy-based beauty brand through logo design and visual assets such as packaging and promotional cards.
Primary skills used during this project: Branding, Graphic Design, Research
Constraints:
Completing a visual rebrand while staying consistent with the brand's existing mission, values, and product line.
Creating a versatile base package design that could be adapted to various product types and scents.
Decisions:
Choosing the jar as a logo variation and icon as a way to lean into the beauty industry and represent the brand through their popular products.
Building a persona around the unique value proposition of the product and strategically deciding other brands with similar variation and attention to detail that the persona would enjoy.
