Theoretical Design
Requirements:
A rack card for a non-profit backed by in-depth research of the company, the intended audience, and visual research for inspiration.
Primary skills used on this project: Layout Design, Branding, Research
Constraints:
The size of the print product forced intentional decisions about the content, especially compared to the client's breadth of impact.
Creating original promotional material while adhering to long established brand guidelines.
Decisions:
Integrating realistic and detailed wildlife photos captures attention and furthers understanding of the client's mission.
Considering an older audience, colors needed to have appropriate contrast and the layout needed to be clean and easily digestible.
