NSAC NFL Campaign
National Student Advertising Competition (NSAC) for sponsor, NFL.
Requirements:
Unify the NFL's youth health & wellness initiatives, catering messaging towards girls, latinos, and causal fans.
My role was project management, copywriting, and final file preparation. For the competition, I was a presenter.
Primary skills used during this project: Leadership, Print Production, Presentation
Constraints:
Creating a national resonant campaign with a tight budget.
The paradox of utilizing screens and digital activations to encourage kids to spend time outside.
Decisions:
Framing our activations around the insight that, "Football is not competing with other sports; it's competing with screens".
Using a bold, high-energy visual system and handwritten telestrations to appeal to younger audiences.
1st Place District 5, Mosaic Award, Best Creative Concept Award
National Finalist, MRI-Simmons Inspired by Insight Award
